KATE Tokyo: The Eyeliner Brand I've Been Using For 7 Years

My very first liquid eyeliner was actually KATE's Super Sharp Liner.

In fact, I did a quick search on my blog and found the first make-up blog post I ever did, in the year 2009. THAT IS ALMOST SEVEN YEARS AGO? My goodness!!!

The above photos are from that very first make-up post, in which I also shared about KATE's Super Sharp Liner.

I'm really glad my makeup skills have improved quite a fair bit from seven years ago. Those eyebrows (or lack thereof) are atrocious.

One thing that's unchanged after six years though, is that I'm still a great fan of KATE's eyeliner products! What I find really commendable about KATE TOKYO is that the brand is constantly innovating and coming up with improved products all the time, which is probably why KATE Tokyo has remained the No.1 Makeup Brand in Japan for so many years!

The latest KATE TOKYO BLACK SHOCK COLLECTION is no exception!

Unfailing precision is coupled with long lasting definition in the new KATE DIGITAL MEMORY LINER and KATE VIRTUAL LONG LASH. These new eye makeup releases from KATE TOKYO boast intense, stay-true black coloration creating strong, dramatic eye looks for the modern trendsetter.

KATE DIGITAL MEMORY LINER, $20.50 (Available in BK-1 Digital Black)

I may have just found my new Holy Grail liquid eyeliner: KATE Digital Memory Liner! To me, a liquid eyeliner needs to be exceptional in three areas: Easy application, good staying power, and intense coloration. 

KATE Digital Memory Liner is all of the above three, and even more!

With its flat tapered brush, application is such a breeze when you use KATE Digital Memory Liner. It's very similar to the KATE Super Sharp Liner, and allows me to draw very precise, very thin lines, which is my preferred style of eyeliner.

I compared it to another liquid eyeliner I own, and you can see how much more intense and dark KATE Digital Memory Eyeliner is, in comparison! 

 The super fine tip of the firm brush allows for effortless and steady application of the formula. This brush has been artfully designed for amateurs and experts alike to effortlessly create fine or thick lines!

This is pretty cool: Depending on your preference that day, you can rotate the eyeliner to achieve a thinner defined line, or go for a dramatic thick eyeliner look!

KATE Digital Memory Eyeliner makes it so easy to define my peepers dramatically. Look at that intense black definition! I was also very happy to find out that the staying power of KATE Digital Memory Eyeliner is fantastic as well, it is resistant to water, sweat and sebum! Even after wearing KATE Digital Memory Eyeliner out for an entire day, it stayed as intense and dark as it was upon first application, and barely smudged at all. Very impressive!

Despite its great staying power, it is easily removed with just warm water (around 40 degrees celsius) alone. Yet more brownie points for KATE Digital Memory Eyeliner!

In the same KATE TOKYO BLACK SHOCK COLLECTION, KATE has also released a new mascara: KATE VIRTUAL LONG LASH!

KATE VIRTUAL LONG LASH, $25.50 (Available in BK-1 Hard Black)

The new formula is generously packed with KATE TOKYO’s new ‘Hard Black Pigments’ for intense, long-lasting black colouration with every swipe!

The applicator wand is perfectly poised to  pack on the formula – all bristles are precisely positioned to spread lashes apart even as they are generously coated. The compact brush ensures that all lashes, fine or short are caught and layered with the lightweight formula for maximum impact.

Both straight and curled fibres feature in the new KATE Virtual Long Lash to simultaneously curl and lengthen your lashes at the swipe of the wand. It's really jet black and gives my lashes sleek definition!

KATE Virtual Long Lash will give you jet-black, lush voluminous lashes and complete that dramatic, edgy look!

The KATE TOKYO BLACK SHOCK COLLECTION will be available from February 2016 at selected FairPrice Finest, FairPrice Xtra, OG, John Little, Sasa Cosmetics and Watsons stores!

Review: Kate Cosmetics Fall/Winter 2012

I've been a user of KATE Cosmetics for a long time, and I remember my first foray into the world of liquid eyeliners: The very first liquid eyeliner I ever purchased was actually KATE's Super Sharp Liner!

KATE Cosmetics has sent me some products from their Fall/Winter 2012 collection, and I gotta say, I am loving so many of them! 

KATE Powderless Liquid Foundation, SGD34

The most important step in achieving a flawless look with makeup has got to be the foundation. KATE's Powderless Liquid Foundation is named as such due to how the liquid foundation actually turns into a matte powdery finish after 15 seconds, giving you an instantly smooth, shine-free complexion!

As you can see, the liquid spreads easily and blends well into a matte powder finish! Perfect for the lazy girls like me, because it saves the extra hassle of having to set liquid foundation with loose powder! :) Kate Powderless Liquid Foundation also comes in six shades, so you'll be able to find a match closest to your skin tone :)

KATE Deep Shiny Eyes, SGD23.50

One of the star products of the collection, in my opinon! I really love the KATE Deep Shiny Eyes eyeshadow palette! Each palette comes with three complementary shades which can be used together to achieve a lovely shimmery smokey eye look that's perfect for year-end festivities :)


The eyeshadow is extremely pigmented, and if you love shimmery and frosty eyeshadows like I do, you'd definitely love the KATE Deep Shiny Eyes.

Visual from KATE on how to apply the eyeshadow

KATE Slim Create Powder, SGD27

Another product that I am loving to bits from the collection, and have been using on a regular basis! KATE Slim Create Powder is an extremely handy contouring powder that contains a white powder (for highlighting) and a brown powder (for shading)!

A visual within the compact itself shows you where to use the highlighting powder and where to use the shading powder! The compact comes with its own brush as well that I find quite easy to use, especially when contouring the nose/eye areas. Very convenient for carrying around for quick makeup on-the-go!

As you can tell, the shading powder is so subtle, it hardly shows up on my skin! (Or maybe I am just too tan...) But trust me, it really makes a huge difference and can be seen in photos and in real life for sure :)

KATE Super Sharp Liner, SGD17

Last but not least, the KATE Super Sharp Liner, in a limited edition Night Red color! This eyeliner boosts to be the thinnest and sharpest on the Japanese market, at an incredibly thin 0.03mm! The Night Red shade is actually surprisingly wearable, and looks almost black, but less stark. As with my previous experience with KATE's Super Sharp Liners, it's very easy to control and use, even for beginners.


Here's how the eyeliner looks when swatched.

***

I used the above products to come up with a glam look which I think is suitable for parties and year-end festivities! :D Of course, I think the most important products for this look would be the eye shadow palette, followed by the contouring powder :D :D :D

 
Loving the final look created with KATE Cosmetics Fall/Winter 2012 collection!

For more pictures/swatches/reviews of KATE's Fall/Winter 2012 collection, do check out Evonne and Jayne's entries, I love how the products look on them!

Have a fabulous weekend everyone, and I'll be back with more updates real soon!

xoxo